1. Share with the students that public
service announcements are not always in the form of a
commercial or poster. Can they think of other ways to
share a public service message? [Messages on pens, refrigerator
magnets, bookmarks, etc.] Ask students, “What is
important about all these forms of communication?” [They
can be taken with someone easily and seen repeatedly
and easily consulted: as a pen is used; the refrigerator
magnet’s seen each time the door is opened; the
bookmark’s seen each time the book is used].
Students will spend this week creating a bookmark about
a public health issue that they are doing a public
service message about in different formats in their
science and social studies classes. (If you have access
materials for making refrigerator magnets this might
be an interesting exercise for students.)
When you introduce the students’ task for this
week let them know that these bookmarks must include
at least ten solid facts, statistics, quotes, etc.
directly related to their public health issue. (In
preparation for this current activity, each student last
an informational list of significant facts about
his or her public health issue.)
Each bookmark needs a minimum of ten citations.
Students should use the paper of compiled facts
from the last
lesson. The student should include solid information,
but also have some startling statistics and attention-grabbing
Information does not have to be represented only in a
written form, but should also be visually
Graphs, pie charts and pictures can all make
a very strong
impression in transmitting a message. Encourage
students to be careful in their choice of color
and in the
graphic design as a whole. They should also make
the bookmark is of a standard size. This way
you can reproduce
them, once they are checked, for dissemination
to a wider audience than just the classroom.
Once students have completed their bookmarks, these
bookmarks will become part of a larger
announcement. They will be the take away piece
from the outreach activity.
students have not completed the public service announcement
in the form of a bookmark about a public health issue, they
will need to do additional work on their own outside of class.
are two aspects of this lesson that should be assessed to determine
student learning. The first is how creatively the student approached
this activity. Does his or her bookmark show independent thought
about the topic and a unique approach that would capture the
attention of the intended audience? Does the graphic design
of the bookmark reinforce the information and encourage reading
the bookmark? The second piece that should be looked at is
the list of relevant facts, figures, quotes, and information
gathered by each student. Is the information on the bookmark
accurate and thoroughly cited using the appropriate format?
There should be a minimum of ten facts, figures, quotes, etc.
that directly relate to the public health issue being illustrated.