Abstract
How does an organization or governmental
body get a message out to a large group of people?
After viewing a public service message students will
come up with a list of questions and criteria that
will help them tailor a message to a specific population.
This is an Engage Lesson. The students will see how
a message is disseminated to a large audience and what
makes that audience care to listen to it.
Objectives
Students will be able to:
1. Analyze a public service message to determine
if it communicates ideas effectively;
2. Determine the intended audience of a public service
message.
National English Education
Standards
Standard #6
Students apply knowledge of language structure, language conventions, media
techniques, figurative language, and genre to create, critique, and discuss
print and non-print texts.
Arizona
State Standards
VP-P1. Analyze and evaluate
visual media for language, subject matter and visual techniques
used to influence attitudes, decision making and cultural
perceptions.
Teacher
Background
It
would be helpful for teachers to read the associated social
studies engage lesson for this learning cycle to see how
campaigns to change human behavior to combat disease were
carried out in times past.
Related
and Resource Websites
http://www.agr.gc.ca/pfra/flash/robocow/en/robocow_e.htm |
